Consumers are bombarded with ads. On average– nearly 10,000 times a day. It isn’t a surprise that brands know that in order to reach new customers they have to stand out — and in order to do so they need to authentically connect with people.
Influencer fatigue is looming and without transparency and clarity, consumers are realizing “all may not be what it seems.”
Simply put. Authenticity is the new standard. And consumers are flocking to it.
It being – BeReal.
Users have two minutes to upload a front-facing and back-facing – filter-free – photo after receiving a spontaneous notification prompting them to make the daily post – photos posted after the window are marked “late,” which other users can see.
BeReal champions steering away from “influencer culture” and prohibits advertising. Their own mission statement says they aspire to be “a new and unique way to discover who your friends really are in their daily life.”
Gizmodo recently published an article about BeReal and how giant corporations like Chipotle and e.l.f. Beauty is trying to sneak onto the ad-free app. But without a monetization strategy in sight, is now the time for brands to get creative and take a risk on this new social platform?
You can check out the original article by Gizmodo here.